Studios, Productions & Film Making

i2i offers a wide array of advisory services to films and television series at all stages.  From helping producers sell their completed projects both domestically and internationally to assisting investors to vet opportunities to working with creatives to transform their scripts and ideas into market-ready packages that then move into production, we offer client-specific services ranging from submissions to Executive Producer and even lead Producer engagements. We have experience and expertise working in multiple genres across film and television in features, docs, scripted and unscripted series.  

For early-stage projects, we work with both individual filmmakers and production companies to help bring film and TV projects from idea to script to screen. How we work with clients: 

• Provide market intelligence and creative feedback
• Review of budgets and assistance with putting together a realistic financing plan based on the current market
• Creative and editorial – concept and pitch reviews and rewrites, pitch deck and additional visual asset evaluation and/or creation, shaping pitches and series concepts for specific buyers
• Packaging – recommendations and personalized outreach to actors, writers, and/or director attachments
• Project set-up – recommendations and personalized outreach to a production company and/or sales agency partners
• Advice on partner and attachment deal structures 
• Option to act a pre-sales and co-production agents for direct-to-buyer project financing

Utilizing over a decade of domestic and international sales experience, we guide our clients with in-post and completed film and TV projects through the process of distribution.  How we work with clients:

• Create a custom distribution strategy including festivals, domestic and foreign sales (as appropriate)
• Align content with distributors
• Advice on marketing strategy
• Lead distributor outreach and presentation
• Advice on rights negotiation and deal structures
• Advise on delivery and asset management

We are active in many aspects of the movie business and support clients who ask questions in multiple areas that include:

• Content management
  • What is the value of the current slate, and how can we finance it optimally? 
  • Which library assets can we exploit and monetize better?
• Windowing strategies
  • How should film rents be optimized (for both studios and exhibitors) in the face of changing theatrical windows?
  • How will PVOD impact the traditional business model, and what is the right way to participate?
• Home entertainment
  • How do we maximize the home entertainment business, and what is the best way to address the “Amazon issue”?
  • What is the optimized distribution for content (e.g., Netflix, O&O, etc.), and what is the value for each?
• Economics/business model
  • What is the value to studios, cinemas, and consumers for a theatrical subscription service?
  • What else can studios/exhibitors do to drive visits and maximize the guest experience?
  • How do nontraditional and new studios create sustainable businesses in the highly competitive filmed entertainment market?
• Operations
  • Where are the cost reduction opportunities for studios/exhibitors?
  • As a service provider, how can we optimize our offering to attract more business from the traditional studios and new content developers?
  • As an exhibitor, how can we impact guest loyalty and frequency, and drive per-cap spending?
• Growth strategy 
  • What is the forecast for theatrical exhibition, home entertainment, OTT spend, etc.?
  • What are the available avenues for growth for each player in the value chain?
  • How do we best participate in emerging filmed entertainment markets?